02/26/2020
Addiction to supernomal stimuli

It sounds primitive, but our deepest instinct is to look for food and sex all day long. This happens subconsciously, of course, and is not an addiction. We have the desire to survive (food) and to reproduce (sex). In our ancestor's environment, without much interference, this worked well. It only becomes an addiction when disruptive […]

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02/12/2020
The truth about weight loss - What no one wants to tell you

Weight loss is the main goal of the Western population. In a study conducted in the U.S., if given the choice between getting their child through high school or personally losing weight, the majority chose weight loss. That's how urgent the desire is to lose weight is. The desire to lose weight is so great […]

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01/15/2020
The most common mistakes in weight loss

Weight loss is one of the most difficult challenges in a person's life. It takes a lot of strength, time, and energy. And yet it is one of the biggest goals in a person's life. It is even among the top three annual resolutions of people in the Western world. But why is that? Do […]

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01/11/2020
The Pleasure Trap – Everything in moderation. The myth of moderation

There are a few particular misconceptions about moderation with regard to dietary and lifestyle practices, such as the consumption of caffeine, alcohol, cigarettes, junk food, and drugs. Cocaine, caffeine, alcohol, tobacco, amphetamines, chocolate, junk food, oil, sugar, and other magic pills are supernormal stimulants. These magic substances produce such a high release of dopamine that […]

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