26/02/2020
Addiction to supernomal stimuli

It sounds primitive, but our deepest instinct is to look for food and sex all day long. This happens subconsciously, of course, and is not an addiction. We have the desire to survive (food) and to reproduce (sex). In our ancestor's environment, without much interference, this worked well. It only becomes an addiction when disruptive […]

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11/01/2020
The Pleasure Trap – Everything in moderation. The myth of moderation

There are a few particular misconceptions about moderation with regard to dietary and lifestyle practices, such as the consumption of caffeine, alcohol, cigarettes, junk food, and drugs. Cocaine, caffeine, alcohol, tobacco, amphetamines, chocolate, junk food, oil, sugar, and other magic pills are supernormal stimulants. These magic substances produce such a high release of dopamine that […]

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